Did you know that website builder
Squarespace went public? Without an IPO, by direct listing, but it did! According to
W3Techs, Squarespace is used by 1.9% of the world's top ten million sites. And Squarespace,
WordPress (more than half of the market), Bitrix, and Tilda are all content management systems for your websites. In the W3Techs ranking I counted 76 such CMS – content management systems. 73 of them "captured" from 0,1% to 2% of the market, got from each paying customer a measly $ 15-20 dollars a month, and apparently happy with this. They exist and grow!
But how does a poor new user, who is thinking about developing his own website for the first time, make sense of it?
Usually such people respond to advice from neighbors, business partners, sex partners... and online advertising. It turns out that "whoever PRs the most in the moment" gets themselves another client.
In recent months, in addition to the traditional WordPress and Wix,
Webflow and
Tilda Publishing have been the most vocal. Our studio receives more and more requests to compare these two CMSes. The consumer today is meticulous. He wants to know what awaits him when he'll be left alone with ... what? The source code? Link? Username and password?
Well, let's try to compare them. I feel I have the right for such a review, because, despite having a gang of professional fighters, personally made dozens of sites on Tilda and Webflow. That's my "binge". To open a restaurant, I first worked as a waiter. To keep the restaurant, I periodically wash dishes in it ; )